A Guide to Google Certifications
Google offers a range of free qualifications which teach you about digital marketing and how to use their webmaster tools. These courses are split into...
July 20, 2020
Featured Posts
2020 Google Merchant Center Product Data Updates
Every year Google announces the changes made to their product data specifications and of course introduces new product attributes. This year is no different, with...
July 20, 2020
19 ways COVID-19 will impact both consumer behaviour and business strategy
It’s fair to say 2020 isn’t shaping up like anyone had hoped. Having assessed the likely impact, management consultants and marketing strategists have been penning...
July 20, 2020
10 Creative Branding Hacks to Help You Stand Out from the Crowd
Business is all about branding. It isn’t just the logo or the color scheme; it’s every first impression, every customer interaction and every little detail...
July 20, 2020
5 Things That Will Make Your Logo More Memorable
1: Your Message What does your brand represent? Are you serious or perhaps a little bit more relaxed and casual? Does your brand have a...
July 20, 2020
BUILDING A BRAND WHEN YOUR AUDIENCE IS UNDER LOCKDOWN
COVID-19 has torn up media plans across almost every industry in a way that very few events ever have before and whilst this is a...
July 20, 2020
AUSTRALIA VS GOOGLE AND FACEBOOK – COVID-19
During this unprecedented global crisis, Australia has become an unlikely beacon of hope. After a devastating summer of bush fires, where the government response was...
July 20, 2020
ARE PPC ADS REALLY BECOMING INVISIBLE?
Ofcom’s latest media use and attitudes report says that half of search engine users couldn’t spot sponsored links in search engine results. This is quite...
July 20, 2020
RANKBRAIN! What is it?
When Google brings out a new algorithm update and claims it is the 3rd most important ranking signal, you can’t help but sit up and take...
July 20, 2020
USING GOOGLE MY BUSINESS TO EXPLAIN CHANGES IN USER SERP BEHAVIOUR
For companies that have a physical location, such as restaurants and retailers, a Google My Business listing is an extremely beneficial tool when it comes...
July 20, 2020
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