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USER RESEARCH

Typically done at the start of a project, it encompasses different types of research methodology to gather valuable data and feedback.

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What is User Research?

User research covers a wide range of methods. It can mean anything from doing ethnographic interviews with your target group, to classical usability studies, to quantitative measurements of return on investment (ROI) on your user experience design. What all user research has in common is that it helps place people at the center of your design process and your products. You use user research to inspire your design, to evaluate your solutions, and to measure your impact. User research (and other kinds of research) is often divided into quantitative and qualitative methods.

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